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K-12 In-plant needs suggestions on wording for printed gala book

  • 1.  K-12 In-plant needs suggestions on wording for printed gala book

    Posted 11-01-2019 00:50
    Hi,

    I am hoping to get suggestions on how other in-plants advertise that their company/district supplied the printed materials for an outside company. We have recently started taking on revenue generating orders for local nonprofit organizations.  They have given me a page to showcase our print shop and I have no clue what to say. Anyone have any suggestions? Anything would be greatly appreciated. Thanks

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    Lauren Tarbet
    Copy Services Supervisor
    Pflugerville ISD Copy Center
    Pflugerville TX
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  • 2.  RE: K-12 In-plant needs suggestions on wording for printed gala book

    Posted 11-06-2019 12:25
    I would utilize the page as an advertisement for your capabilities, i.e. highlight all of the kinds of projects you can produce. From a reader's (prospective buyer's) perspective, I'm sure it's of little concern to them where you are producing their print service needs, just that you complete their print job to their satisfaction. If in fact you offer more highly competitive pricing because you are an in-plant, then spell that out for the reader, as I'm sure it is not a commonly know fact about doing business with an in-plant.

    If alternately, you're not sure what in particular to advertise about your in-plant, we can talk one-on-one. You have my email.

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    Heather Roden
    Strategic Account Manager
    Zund
    Oak Creek WI
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  • 3.  RE: K-12 In-plant needs suggestions on wording for printed gala book

    Posted 11-07-2019 11:39
    Some districts I have worked with promote their products/services such as flyers, brochures, posters, design, layout, etc.
    Also mentioning their finishing abilities, hours of operation, contact information, and site link.
    Let the reader know yours is a full-service facility, within your production abilities, and the value your shop can bring to them.
    You may want to avoid the term "in-plant" and stick with a print shop or print services.  A potential customer might not know what an "in-plant" refers to.

    Here are two examples I hope may help you.





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    Bob Monte
    Strategic Account Manager
    EFI
    Austin TX
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  • 4.  RE: K-12 In-plant needs suggestions on wording for printed gala book

    Posted 11-08-2019 09:09
    Those look great! Thanks for the share.

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    April Steele
    Director of Sales Ops/AGM
    Paragon Printing Inc
    Chattanooga TN
    (423) 351-3767
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  • 5.  RE: K-12 In-plant needs suggestions on wording for printed gala book

    Posted 11-08-2019 12:14
    Thank you Heather and Bob for your recommendations!   Also the two flyers are great, we will definitely have to put something together like these to showcase our services.

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    Lauren Tarbet
    Copy Services Supervisor
    Pflugerville ISD Copy Center
    Pflugerville TX
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